About
Mawasim
Organic
About
Mawasim
Organic
Mawasim delivers fresh, traceable organic produce from UAE farms and beyond.
I led the creative direction—across packaging, visuals, and content: to spotlight purity and feel-good nourishment at every step.
Creative Direction | Visual Identity | Content Strategy
Brand Refresh:
Then vs. Now
Mawasim’s brand glow-up focused on clarity and confidence, refreshing the color palette and modernizing the look while keeping it rooted in wellness.
Simple. Organic. Honest. That was the new tone, across every touchpoint.
Print Packaging & Media
From shelf to pantry, the system was built to feel fresh, clean, and premium, while staying practical, protective, and retail-ready.
Photography
From sunlit fields to crisp produce closeups, I directed visuals that celebrated the story behind every harvest. Each shot was styled with intention, highlighting farm-fresh simplicity, organic texture, and honest sourcing.